1958 Deluxe Reading Lovable Louise
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This doll is Lovable Louise. Made in 1958 by Deluxe Reading, marked with an arrow on her neck. She is 24" high with a soft vinyl head and jointed vinyl fashion body.
The doll wears her original Lovable Louise outfit. This includes a rose & pink satin cocktail dress with a balloon skirt, stand-up collar & large front bow. It has a matching wide brimmed satin hat w/ attached flower. She also wears a pearl necklace, panties & green vinyl high heel shoes.
This outfit was one of the Fashion Parade outfits for these dolls. Another outfit is also pictured, still on the original cardboard form. This is a white taffeta dress with a sheer white overdress, heavily embroidered with pink & green floral designs. The green shoes actually go to this dress.